Under Armour - Train with Seth Curry
Lead Designer: Site, Email, UA Shop App, Banners & Social
NBA Guard Seth Curry, featured in Under Armour ‘s Unstoppable collection and ArmourPrint technology. Unstoppable is the best pant to ever hit a weight bench or do a squat—they’re stretchy, dry fast, and go anywhere. ArmourPrint is a nearly weightless overlay, strategically placed in high-wear areas to make your gear last longer.
I worked alongside the team to establish a look and feel for this campaign, and led responsibilities in executing the digital assets. This included partnering with an external sketch artist to help bring the ArmourPrint tech to life.